Creativity and innovation

Today, MM is a multinational powerhouse, with more than $23 billion in annual sales across a product line 50,000 deep, from adhesives to optical film. It boasts 22,800 patents, many derived from its 15 percent program. The program has been key to m's business strategy and could be a model for other companies eager to innovate (Bogged, 2010). 2. 0 Contents 2. 1 Issues of MM 2. 1. 1 Structure in Relation to Innovation MM Company established in 1902 in Minnesota, United States, with more than 35 business units in America, Europe, Middle East, Africa and Asia.Its line of business includes sandpapers for abrasives, wet and dry papers etc. The company has a good structure which enable them to overcome the setback they had at their first market entrance, of which they come out with new creative technique to innovate ideas together, as a result of the structure of its employees to work together, the company had a major breakthrough in the global market. m's structure is finely well- position ed to accommodate growth and enable it to respond quickly to its rapidly- changing business demands.Conventional research on organizational innovativeness has explored the determinants of an organization's propensity to innovate. Although researchers have analyses the influence of individual, organizational and environmental variables, most of the research has focused on organizational structure. Within the field of organizational structure theories, there has been a long tradition of investigating the links between environment, structures and organizational innovation. Several studies have shown how certain organizational structures facilitate the creation of new products and processes, especially in relation to fast changing environments.The work of micro-economists in the field of strategy emphasizes the superiority of certain organizational structures such as; flat organizational structure, which is similar to the structure adopted by MM ever the tall organizational structure, w hich is similar to the traditional structure used by the company. These economists argue that flat organizational structure helps an organization to become more innovative, because it enables all the members of the company to take part in its decision making process (Bernard, 2011).Similarly, contingency theory argues that the most appropriate structure for an organization is the one that gives its employees the opportunity to take part in its decision making process. This is mainly a flat organizational structure. This structure enables the employees of the company to directly inform the management of any new ideas they have without any form of bureaucracy to discourage them or slow the process (Bernard, 2011). 2. 1. Leadership Relation to Innovation Goal achieved through the company to become a global spread as widely from America to include all continents, it means that the leadership was wise and act with tact, simply that the leadership of MM was commitment and role models, bef ore they are statements and opinions without plan. The executive manager was painting a picture in his mind about the perfect ways for employees what they should be in the many, the focus of leadership was the ability to influence the workers and employees by motivating them to seek enthusiasm and commitment to achieve the targets.Opinion of the author that the behaviors practiced by executive manager with the workers and staff was effective approach, were his interaction with clear steps as planned already, the most important characteristics is coordination and organization and urged the workers to complete the work on time, and provided them with a great degree of satisfaction and degree of coherence of the group.Such an environment can be more effective than monetary incentives in sustaining innovation. The executive manager made explicit steps to foster an innovation culture based on trust among employees, in this environment the staff can be effective in sustaining innovation a nd the executive manager made clear steps to encourage and foster an innovation culture based on the basis of trust between staff and employees.According to (Woodlot & Horny, 2002). Thinking in regularity and logical leading to organizational focus and thinking before planning and about planning is a natural evolution expresses minds, Requires basically to be clear on what we want to do at all levels for internal and external affairs And then put the appropriate plans and system for monitoring To make sure of doing things to the fullest is fine. Barnum, 2004) shows the main thing is focus to well Planning and it is what makes the Plan an effective strategy to innovate the most important things and focus is necessary to organizational success . 2. 1. 3 Linkages and Networking to Innovation The most important characteristic of the company MM is to communicate with the global and local communities and looking for the needs and interests of the customers, MM has established many of the communication skills to meet customers and hear their views.M has hired a staff to service the customers with dignity and respect and to feel the customers satisfied after the communicate with them by providing clear and sufficient information either through direct talks informally, or via email and so on. The company did not reach to the global of non-understanding of customer needs and engage them in innovation and give their opinions and their views.In cases of opening up new areas MM used the ideas and opinions of customers from outside the company as part of the development team for blending views and engaging them as part of the development team to mix views. Linking research and experience with customers led to enhance the level of customer satisfaction and knowledge of the product and how to meet its needs and helped to define the identity of the company not only meet the needs of customers but extend to many of the ideas that rise to the concept of creating a response to th e wishes of the expected customers.Thus, these methods have served and satisfied the customers ,have increased activity and effectiveness of the company (Stern, 2001). The variations between regional patterns and national of technology development fleets the significance of external economic and non-economic factors that encourage the interactions of creative on all kinds of the community, which leads to economy into â€Å"virtuous circle† of technological development. . 0 Analyze difficulties in using MM in different cultural situation Depending on the country of the author (Syria) has many advantages, including the presence of an important human resources and skills in the labor market academically and technically need to support and appropriate guidance to get the benefit desired and required from fresh graduate of colleges as well as international experts of Syrian origin.The establishment a futuristic company ( AZIZA ) the author will face many obstacles, including chall enges related to community and economic environment and investment and business owners. Challenges related to the majority of the community members-the community in general aspiring to reach higher ranks of government and minimizing the importance of managing a business career as an option. Where the failure is treated always in a negative way and the entrepreneur in the case of failure Just for once-is considered human being failed a lifetime which limits innovation and development.In Syria, there is the problem of routine and bureaucracy in all sectors where high proportions in the institutions of the public sector and less in the private sector, which is Considered Bad of the work environment in Syria and must be combated to eliminate them through the process of contributing to the awareness community using modern technology to eliminate routine and bureaucracy and serious contribution to the idea of creating a single window (Haddam, 2012).One of the challenges and not to take fu ll advantage of previous experience and be taken into account as a reference lichen performance of he work, as well as the policy of the state and the economic system in the country, the culture of the community is also full of routine, there is no full advantage of the technology and techniques in the field of electronic daily work, the lack of automation of processes in the offices which leads to lose time, which leads to lack of innovation (Haddam, 2012). . 0 Evidence of reflection on how insights relate to student own situation and how learning might applied in current situation Motivate the staff by a variety of ways. While a employee will rewarded by a rise of pay, another will measure their success wrought a promotion. Also the training could be a strong factor to motivate for the staff, and this also helps them to acquire a new skills. Thereby increasing performance of their Job and stimulates them to creative new things. Adoption of the good incentives stems from a measure of fair and realistic comes the following results : Raising the level of production of employees, which is reflected on the production, cut the company costs by reducing the damage, the spread of a positive atmosphere between the members of the company because of the general sense of attestation and Justice, Increase in the number wishing to Join the company of qualified and creators, and the presence of a picture of a shiny bright and positive of the society (Fedora, 2005).What draw the attention of the author also is a constant quest of MM Company in the preparation of future plans for the administration the transitional phase. According to (Donald, 2012), organizational transition management is an approach to changing an organization situation from a current state to a desired future state. It is an organizational process aimed at helping to hanged stakeholders to accept and embrace changes in their business environment.Similarly, (Cotter, 2011) defines transition management as t he utilization of basic structures and tools to control any organizational change effort. Change management's goal is to minimize the change impacts on workers and avoid distractions. Examples of organizational change include; Mission changes, Strategic changes, Structural changes, Technological changes, and Changing the attitudes and behaviors of employees.As a multidisciplinary practice that has evolved as a result of scholarly research, Organizational Transition Management should begin with a hysteretic diagnosis of the current situation, in order to determine both the need for change and the capability to change. The objectives, content, and process of change should all be specified as part of the Transition Management Plan (Gaffer, 2012). Transition Management processes may include creative marketing to enable communication between change audiences, but also deep social understanding about leadership's styles and group dynamics.As a visible track on transformation projects, Org anizational Transition Management aligns groups' expectations, communicates, integrates teams and manages people training. It makes use of performance metrics, such as financial results, operational efficiency, leadership commitment, communication effectiveness, and the perceived need for change to design appropriate strategies, in order to avoid change failures (Gaffer, 2012).According to ( Kings, 2012), successful transition management is more likely to occur if the following are included: ; Benefits management and realization to define measurable stakeholder aims, create a business case for their achievement (which should be continuously updated), and monitor assumptions, risks, dependencies, sots, return on investment, ad's-benefits and cultural issues affecting the progress of the associated work. Effective Communications that informs various stakeholders of the reasons for the change, the benefits of successful implementation, as well as the details of the change (when? Where? Who is involved? How much will it cost? Etc. ). ; Devise an effective education, training and/or skills upgrading scheme for the organization. ; Counter resistance from the employees of companies and align them to overall strategic direction of the organization. ; Provide personal counseling (if squired) to alleviate any change-related fears. Monitoring of the implementation and fine-tuning as required. The corporation is like a tree that grows from its roots, core products are nourished by competencies and engender business units, whose fruit are products. Three tests are proposed to identify core competencies in an organization: a core competence provides potential access to a wide variety of markets, it should make a significant contribution to the perceived customer benefits of the end product, and finally a core competence should be difficult for competitors to imitate.The core products provide a tangible link between identified core competencies and the end products. Organiza tions need to build their strategies within different clear scenarios, in different ways, based on different competencies for the purposes of achieving real advantages in the shadow of unknown, risk, and uncertain future (Canon, 2011). 5. 0 Discussion of challenges in transforming their learning into action given their particular strength and limitations This case study taught the author the importance of organizational change and how it helps an organization to become more innovative and competitive.It also helped the author to learn a detailed method of implementing organizational change, in order to avoid any form of disruption or problem in the process. This include; Prepare, Plan, Design, implement, Operate, and Optimize processes. In addition, this research helped the author to learn the importance of focus strategy and core competency and how they help an organization to become very competitive in their respective industries. The author also learned the disadvantages of indiv idual work and how it negatively affects the productivity and innovativeness of organizations.In the author endeavourers as a future manager, will apply this methodology whenever it deems necessary by adopting the strategy and processes used by MM – Prepare, Plan, Design, implement, Operate, and Optimize processes. This is because; the method will enable him to assess and align the organization's threshold capabilities with its strategy before implementing it. The strategy will also help to avoid individual work and equally help the organization to focus on its core competency, thereby gaining more competitive advantage over its competitors.The challenges that the author may face when applying this insight as a manager in future could be inadequate skilful employees and employees' resistance to change. However, the author will resolve this issue by ensuring that the employees of the organization are encouraged to adapt to the change resulting from the new strategy implementat ion through rewards and training on the importance of the change to them and the organization. By so doing, the organization will always successfully implement any form of strategy relevant to its success and growth. 6. Conclusion In conclusion, MM is a very successful organization and a market leader, because of TTS ability to adopt new processes and adapt to the changes resulting from it. This also makes it to innovative very often, because it employees tend to be exposed to various operational processes, which helps them to constantly think of new ways to carry out their tasks. It also enables its employees to be constantly trained in various areas, thereby helping them to learn and transfer new knowledge, skills, attitudes, and abilities to their Jobs. Creativity and innovation Today, MM is a multinational powerhouse, with more than $23 billion in annual sales across a product line 50,000 deep, from adhesives to optical film. It boasts 22,800 patents, many derived from its 15 percent program. The program has been key to m's business strategy and could be a model for other companies eager to innovate (Bogged, 2010). 2. 0 Contents 2. 1 Issues of MM 2. 1. 1 Structure in Relation to Innovation MM Company established in 1902 in Minnesota, United States, with more than 35 business units in America, Europe, Middle East, Africa and Asia.Its line of business includes sandpapers for abrasives, wet and dry papers etc. The company has a good structure which enable them to overcome the setback they had at their first market entrance, of which they come out with new creative technique to innovate ideas together, as a result of the structure of its employees to work together, the company had a major breakthrough in the global market. m's structure is finely well- position ed to accommodate growth and enable it to respond quickly to its rapidly- changing business demands.Conventional research on organizational innovativeness has explored the determinants of an organization's propensity to innovate. Although researchers have analyses the influence of individual, organizational and environmental variables, most of the research has focused on organizational structure. Within the field of organizational structure theories, there has been a long tradition of investigating the links between environment, structures and organizational innovation. Several studies have shown how certain organizational structures facilitate the creation of new products and processes, especially in relation to fast changing environments.The work of micro-economists in the field of strategy emphasizes the superiority of certain organizational structures such as; flat organizational structure, which is similar to the structure adopted by MM ever the tall organizational structure, w hich is similar to the traditional structure used by the company. These economists argue that flat organizational structure helps an organization to become more innovative, because it enables all the members of the company to take part in its decision making process (Bernard, 2011).Similarly, contingency theory argues that the most appropriate structure for an organization is the one that gives its employees the opportunity to take part in its decision making process. This is mainly a flat organizational structure. This structure enables the employees of the company to directly inform the management of any new ideas they have without any form of bureaucracy to discourage them or slow the process (Bernard, 2011). 2. 1. Leadership Relation to Innovation Goal achieved through the company to become a global spread as widely from America to include all continents, it means that the leadership was wise and act with tact, simply that the leadership of MM was commitment and role models, bef ore they are statements and opinions without plan. The executive manager was painting a picture in his mind about the perfect ways for employees what they should be in the many, the focus of leadership was the ability to influence the workers and employees by motivating them to seek enthusiasm and commitment to achieve the targets.Opinion of the author that the behaviors practiced by executive manager with the workers and staff was effective approach, were his interaction with clear steps as planned already, the most important characteristics is coordination and organization and urged the workers to complete the work on time, and provided them with a great degree of satisfaction and degree of coherence of the group.Such an environment can be more effective than monetary incentives in sustaining innovation. The executive manager made explicit steps to foster an innovation culture based on trust among employees, in this environment the staff can be effective in sustaining innovation a nd the executive manager made clear steps to encourage and foster an innovation culture based on the basis of trust between staff and employees.According to (Woodlot & Horny, 2002). Thinking in regularity and logical leading to organizational focus and thinking before planning and about planning is a natural evolution expresses minds, Requires basically to be clear on what we want to do at all levels for internal and external affairs And then put the appropriate plans and system for monitoring To make sure of doing things to the fullest is fine. Barnum, 2004) shows the main thing is focus to well Planning and it is what makes the Plan an effective strategy to innovate the most important things and focus is necessary to organizational success . 2. 1. 3 Linkages and Networking to Innovation The most important characteristic of the company MM is to communicate with the global and local communities and looking for the needs and interests of the customers, MM has established many of the communication skills to meet customers and hear their views.M has hired a staff to service the customers with dignity and respect and to feel the customers satisfied after the communicate with them by providing clear and sufficient information either through direct talks informally, or via email and so on. The company did not reach to the global of non-understanding of customer needs and engage them in innovation and give their opinions and their views.In cases of opening up new areas MM used the ideas and opinions of customers from outside the company as part of the development team for blending views and engaging them as part of the development team to mix views. Linking research and experience with customers led to enhance the level of customer satisfaction and knowledge of the product and how to meet its needs and helped to define the identity of the company not only meet the needs of customers but extend to many of the ideas that rise to the concept of creating a response to th e wishes of the expected customers.Thus, these methods have served and satisfied the customers ,have increased activity and effectiveness of the company (Stern, 2001). The variations between regional patterns and national of technology development fleets the significance of external economic and non-economic factors that encourage the interactions of creative on all kinds of the community, which leads to economy into â€Å"virtuous circle† of technological development. . 0 Analyze difficulties in using MM in different cultural situation Depending on the country of the author (Syria) has many advantages, including the presence of an important human resources and skills in the labor market academically and technically need to support and appropriate guidance to get the benefit desired and required from fresh graduate of colleges as well as international experts of Syrian origin.The establishment a futuristic company ( AZIZA ) the author will face many obstacles, including chall enges related to community and economic environment and investment and business owners. Challenges related to the majority of the community members-the community in general aspiring to reach higher ranks of government and minimizing the importance of managing a business career as an option. Where the failure is treated always in a negative way and the entrepreneur in the case of failure Just for once-is considered human being failed a lifetime which limits innovation and development.In Syria, there is the problem of routine and bureaucracy in all sectors where high proportions in the institutions of the public sector and less in the private sector, which is Considered Bad of the work environment in Syria and must be combated to eliminate them through the process of contributing to the awareness community using modern technology to eliminate routine and bureaucracy and serious contribution to the idea of creating a single window (Haddam, 2012).One of the challenges and not to take fu ll advantage of previous experience and be taken into account as a reference lichen performance of he work, as well as the policy of the state and the economic system in the country, the culture of the community is also full of routine, there is no full advantage of the technology and techniques in the field of electronic daily work, the lack of automation of processes in the offices which leads to lose time, which leads to lack of innovation (Haddam, 2012). . 0 Evidence of reflection on how insights relate to student own situation and how learning might applied in current situation Motivate the staff by a variety of ways. While a employee will rewarded by a rise of pay, another will measure their success wrought a promotion. Also the training could be a strong factor to motivate for the staff, and this also helps them to acquire a new skills. Thereby increasing performance of their Job and stimulates them to creative new things. Adoption of the good incentives stems from a measure of fair and realistic comes the following results : Raising the level of production of employees, which is reflected on the production, cut the company costs by reducing the damage, the spread of a positive atmosphere between the members of the company because of the general sense of attestation and Justice, Increase in the number wishing to Join the company of qualified and creators, and the presence of a picture of a shiny bright and positive of the society (Fedora, 2005).What draw the attention of the author also is a constant quest of MM Company in the preparation of future plans for the administration the transitional phase. According to (Donald, 2012), organizational transition management is an approach to changing an organization situation from a current state to a desired future state. It is an organizational process aimed at helping to hanged stakeholders to accept and embrace changes in their business environment.Similarly, (Cotter, 2011) defines transition management as t he utilization of basic structures and tools to control any organizational change effort. Change management's goal is to minimize the change impacts on workers and avoid distractions. Examples of organizational change include; Mission changes, Strategic changes, Structural changes, Technological changes, and Changing the attitudes and behaviors of employees.As a multidisciplinary practice that has evolved as a result of scholarly research, Organizational Transition Management should begin with a hysteretic diagnosis of the current situation, in order to determine both the need for change and the capability to change. The objectives, content, and process of change should all be specified as part of the Transition Management Plan (Gaffer, 2012). Transition Management processes may include creative marketing to enable communication between change audiences, but also deep social understanding about leadership's styles and group dynamics.As a visible track on transformation projects, Org anizational Transition Management aligns groups' expectations, communicates, integrates teams and manages people training. It makes use of performance metrics, such as financial results, operational efficiency, leadership commitment, communication effectiveness, and the perceived need for change to design appropriate strategies, in order to avoid change failures (Gaffer, 2012).According to ( Kings, 2012), successful transition management is more likely to occur if the following are included: ; Benefits management and realization to define measurable stakeholder aims, create a business case for their achievement (which should be continuously updated), and monitor assumptions, risks, dependencies, sots, return on investment, ad's-benefits and cultural issues affecting the progress of the associated work. Effective Communications that informs various stakeholders of the reasons for the change, the benefits of successful implementation, as well as the details of the change (when? Where? Who is involved? How much will it cost? Etc. ). ; Devise an effective education, training and/or skills upgrading scheme for the organization. ; Counter resistance from the employees of companies and align them to overall strategic direction of the organization. ; Provide personal counseling (if squired) to alleviate any change-related fears. Monitoring of the implementation and fine-tuning as required. The corporation is like a tree that grows from its roots, core products are nourished by competencies and engender business units, whose fruit are products. Three tests are proposed to identify core competencies in an organization: a core competence provides potential access to a wide variety of markets, it should make a significant contribution to the perceived customer benefits of the end product, and finally a core competence should be difficult for competitors to imitate.The core products provide a tangible link between identified core competencies and the end products. Organiza tions need to build their strategies within different clear scenarios, in different ways, based on different competencies for the purposes of achieving real advantages in the shadow of unknown, risk, and uncertain future (Canon, 2011). 5. 0 Discussion of challenges in transforming their learning into action given their particular strength and limitations This case study taught the author the importance of organizational change and how it helps an organization to become more innovative and competitive.It also helped the author to learn a detailed method of implementing organizational change, in order to avoid any form of disruption or problem in the process. This include; Prepare, Plan, Design, implement, Operate, and Optimize processes. In addition, this research helped the author to learn the importance of focus strategy and core competency and how they help an organization to become very competitive in their respective industries. The author also learned the disadvantages of indiv idual work and how it negatively affects the productivity and innovativeness of organizations.In the author endeavourers as a future manager, will apply this methodology whenever it deems necessary by adopting the strategy and processes used by MM – Prepare, Plan, Design, implement, Operate, and Optimize processes. This is because; the method will enable him to assess and align the organization's threshold capabilities with its strategy before implementing it. The strategy will also help to avoid individual work and equally help the organization to focus on its core competency, thereby gaining more competitive advantage over its competitors.The challenges that the author may face when applying this insight as a manager in future could be inadequate skilful employees and employees' resistance to change. However, the author will resolve this issue by ensuring that the employees of the organization are encouraged to adapt to the change resulting from the new strategy implementat ion through rewards and training on the importance of the change to them and the organization. By so doing, the organization will always successfully implement any form of strategy relevant to its success and growth. 6. Conclusion In conclusion, MM is a very successful organization and a market leader, because of TTS ability to adopt new processes and adapt to the changes resulting from it. This also makes it to innovative very often, because it employees tend to be exposed to various operational processes, which helps them to constantly think of new ways to carry out their tasks. It also enables its employees to be constantly trained in various areas, thereby helping them to learn and transfer new knowledge, skills, attitudes, and abilities to their Jobs.

Minoan Palaces in Crete

The main palace sites in Minoan Crete include those in Knossos, Phaistos, Malia, Gournia, and Zakros. The palace at Knossos is the largest, with an area of approximately twenty two thousand square metres. It is located in the valley of the Kairatos River and said to be where King Minos of Ancient Greek mythology lived. It is estimated that the palace of Knossos was palace of Phaistos is the second largest and located on a low hill in the Messara plain. Just outside the town of Malia, which is thirty seven kilometres east of Heraklion, is the third largest Minoan palace. There is also a palace in the town of Gournia which is located on a small hill near the Gulf of Mirabello. Finally, a Minoan palace is located in Zakros, on the east coast of Crete and south of Palaikastro. The palace of Knossos was the largest one of the Minoan empire. Although its actual functions are still not certain, it is thought that the palace was used for both ceremonial and administrative purposes. After it was first built, it is believed to have been destroyed by an earthquake in around 1700 B. C. E and then rebuilt in approximately 1450 B. C. E. Although it is difficult to be sure about the details of the palace, the evidence that does exist suggests that it was essential to the Minoan society. Floor Plan of Knossos Palace Sir Arthur Evans Sir Arthur Evans, a British archaeologist, was the first to excavate the palace site at Knossos. He was born in 1851 and graduated from both Oxford and Gottingen universities. His discoveries were published in â€Å"Palace of Minosâ₠¬  and he was knighted in 1911 for his archaeological work. Evans perished in 1941. The excavation of the palace at Knossos and its surrounding area began in 1900 and continued to some degree for over three decades. Evans used a large sum of his own money on the project. Evans employed many local labourers to join his team and within a few months, had discovered a large amount of what he called â€Å"the Palace of Minos†. His main assistants were Theodore Fyfe and Duncan Mackenzie. Based on his findings at the site, Evans concluded that there must have been a people that existed before those previously found to have lived on Crete. The palace that Evans was in the process of excavating seemed to him to resemble the labyrinth built by King Minos of Greek mythology, and so he named the people that once inhabited the palace and its surroundings ‘the Minoans’ – after King Minos. By 1903, a large amount of the palace had been excavated. During this process, Evans and his team had found many art works and tablets displaying examples of writing, which we now refer to as Linear A. These artefacts revealed a lot about Minoan society, and lead Evans to make many of the assumptions, or ‘educated guesses’, that he did about their civilisation. The methods of restoration of artefacts found in the palace at Knossos by Evans have been questioned since his work at the site. The pioneer excavator used concrete to reconstruct areas and objects of the site, and people were employed to recreate the work on the frescoes found in and around the palace. These restorations are said to have more to do with the imagination of Evans and his team rather than the accurate works of the Minoans. Evans replaced missing fragments of frescoes and other parts of the constructions of the palace with paint and other materials that are considered by many to be inaccurate. His methods have been widely criticised as it is considered detrimental to install materials that are foreign to genuine Minoan architecture, however, he is still recognised as an important figure who contributed a great deal to our knowledge about the Minoan society. The Palace of Knossos Today Today, although the original condition of the palace site at Knossos has been maintained relatively well, there are also modern influences on the area. Located around the site are a gift shop and parking lot as well as a bronze bust of Sir Arthur Evans. Obviously, the condition of the palace itself has decreased since Minoan times due to weathering and other damage, but displays of Minoan culture are still available at the site in various forms. Visitors to the site today are able to make their way around its many rooms via its many corridors and passageways. They are also about to admire the Minoan frescoes that are still displayed at the site. Rooms and Areas of the Palace The palace has several main areas, including the east and west wings and the central court. The palace was built with an estimated one thousand and three hundred rooms and is believed by many to be the actual labyrinth mentioned in the Greek myth, â€Å"the Legend of the Minotaur†. The palace is believed to serve multiple purposes with its many rooms. It was probably an area for storage, crafting, administration, archive keeping and ceremonies as well as sleeping quarters for any royal members of society as well as possible others. The palace has both a north and south entrance and includes several staircases. In the east wing were the domestic quarters, which included apartments where any royalty would probably have lived. It also has shrines and art works as well as reception halls and luxurious bathrooms, and underneath it are storerooms that once housed many treasures and elaborate tombs. Bright murals decorate the areas that are thought to have been inhabited by Minoan royalty. There was also a room in the east wing of the palace in which a seemingly majestic chair stood, thus named the ‘throne room’ by Sir Arthur Evans. In the west wing were the storerooms where the produce of the Minoan trade system was kept. The palace of Knossos was a central location for the Minoan people to store their goods. The central court of the palace was probably used for ceremonial purposes. Records of trade undertaken by Minoans from Knossos were also archived in the palace. The palace of Knossos was probably larger than Minoan palaces found in other areas because the town of Knossos was likely to be the capital of Crete at the time. This means that the palace probably needed the space for all the storage and administration that a capital of an empire must have. The size of the palace is also a symbol of the grand nature of the city of Knossos. Knossos is also thought to have been the most densely populated town, with approximately one hundred thousand people living there. This population is extremely large compared to other ancient towns. Frescoes of the Palace The palace of Knossos is home to a huge spectrum of Minoan art, and a significant amount of works have been found there. Archaeologists think that these frescoes depict Minoan people and the animals, plants and geographical features that they were familiar with, as well as scenes such as sporting events, religious festivals and ceremonies. People are shown going about activities such as fishing and gathering on the frescoes. These people are often youthful adults and rarely children or elders. Women in the frescoes were usually painted to have lighter skin, whereas male figures had skin of a ruddier colour. Military activity is generally not displayed on Minoan frescoes, which sets the Minoan artists apart from others who existed during their time and after it. Perhaps the most famous fresco found in the Knossos palace is the Toreador Fresco, which depicts Minoan people riding a bull like creature in what appears to be some kind of sporting event. These frescoes were not in their original condition by the time archaeologists were able to excavate them due to centuries of weathering and other damage. Despite this, archaeologists and historians have a good idea of what the frescoes are supposed to depict because they are able to use the incomplete images on the works to determine what they may have looked like originally and to restore the art to this state. The importance of the Palace of Knossos The palace of Knossos is important to historians because it provides them with a vast amount of information about Minoan society and what life was like for people living on Crete during the Bronze Age. Much of what is known about the Minoan people is due to the artefacts, architecture and other evidence found in the palace site of Knossos. Frescoes provide insight into the people of Crete during Minoan times and their appearance, clothes, habits, rituals and abilities. Tablets found in the palace inform historians that Minoan people were literate and had a writing system, although its symbols cannot be deciphered today. The general layout and architecture of the palace provides knowledge regarding the Minoans’ ability to build structures, and what methods, techniques and materials they used to do so. The palace also provides evidence supporting the idea that there was Minoan royalty, although this theory is not confirmed. Overall, the palace at Knossos is of great importance to historians because without it, their knowledge of Minoan society would be significantly more limited than it is now.

Christopher McCandless: Hero

It was a tragedy that Christopher McCandless died in Alaska; but he was not wrong in rejecting American society and what it stood for in the modern day. Jon Krakauer’s book, Into the Wild, tells the true story of Christopher McCandless and why he left his home and his family and how he managed to survive for so long after he left. The book deals with the people he meant and grew close to, and his impact on their and other people’s lives. Chris decided to leave all the deceit and lies within his own family. He chose to leave all his material goods behind and use only what he thought he absolutely needed. He left the world he knew as a young, rich man on his way to law school to become a street urchin in the wild. He left Chris McCandless and became Alexander Supertramp. Within his own family, there was a web of lies and deceit that would have made Richard Nixon look good. His father had another family with a ex-wife and children that Chris didn’t know much about. One summer, he took his Datsun up to the town in which he grew up. There he found his father’s ex-wife and her children and did some math. He figured out that it would have been impossible for his father to be completely loyal to his current wife and his children (Chris and his sister). His father had most certainly continued having relations with his ex-wife after he and Chris’s mom had been married. Chris could barley look at his father and was ashamed of him and the rest of the family who knew about the other family and had failed to tell Chris. Chris was right to leave all of that behind, try to move on and be his own person. I believe that once Chris had done some exploring and cooled down quite a bit, he would have gone back to see his family. Chris left all of his money to charity when he left and took little with him to Alaska. He wanted to go through his journey using few supplies and using only what he knew or could gain for himself. He did this because he wanted to escape the material world that his father and mother had created for themselves and that he, up until his departure, had been caught up in himself. I believe that what he did was necessary for him to feel better and for him to be happy in his life. I think it was very brave of Chris to have the courage to do this. Krakuer writes â€Å"He buried his Winchester deer-hunting rifle and a few other possessions that he might one day want to recover. Then, in a gesture that would have done both Thoreau and Tolstoy proud, he arranged all his paper currency in a pile on the sand – a pathetic little stack of ones and fives and twenties – and put a match to it. † (Chapter 4, page 29). Chris burned his money and buried his possessions so he could be free of the material bindings that were weighing him down. He wanted to experience the freedom that Thoreau, Tolstoy, and countless other have felt. Chris was very brave in leaving his material goods behind, and I admire that bravery and his attitude towards the wild. Chris left behind his education and decided to become an outdoorsman. At the time he studying to become a lawyer at law school. He was an extremely intelligent young man and he had a great deal of potential. Wayne Westerberg said â€Å"You could tell right away that Alex was intelligent, Westerberg reflects, draining his third drink. ‘He read a lot. Used a lot of big words. I think maybe part of what got him into trouble was that he did too much thinking. Sometimes he tried too hard to make sense of the world, to figure out why people were bad to each other so often. † (Chapter 3 pg. 18). He stated that Chris often tried to comprehend people and why they were bad to each other. I think that it was difficult for Chris to be a lawyer because often the attorneys have to be cruel and judgmental towards other people and that was something that Chris had a very hard time doing. He was a kind, idealistic young man who was just plain nice by nature. I think that if he had become a lawyer he would have regretted it and found a way out. Chris had an extremely big heart and that is something that everyone should admire. He wanted to escape from law school and exiting into the wild seemed to fit perfectly. In that way he left behind not only law school, but also all of the other problems and issues that were slowly destroying his character. McCandless’s choice to leave behind the life he knew to become Alexander Supertramp was most certainly worthy of admiration. It takes tremendous courage to do what Chris did and though he did not make it out his journey alive, he will go down in history as a hero to some, and a fool to others. I choose to think of McCandless as a hero, and someone to be applauded. He chose the life of a adventurer over the life of a successful and wealthy lawyer. He should be admired for his choices and by many he is. The people who execrate Chris will always be around, as will the ones who admire him. I admire McCandless for his choices, and I will encourage others to do the same because what he did is certainly worthy of recognition. He sought to be true to himself, an admirable goal for all.

Using case law and considering any advantages and disadvantages. to Essay

Using case law and considering any advantages and disadvantages. to what extent does the doctrine of precedent depend on the hierachy of the court - Essay Example The doctrine of stare decisis is not always to be relied upon, for the courts find it necessary to overrule cases which have been hastily decided, or contrary to principle.† (Stare decisis, 2010). The doctrine of precedent is also called as stare decisis, situated at the heart of the English lawful arrangement. It is a lawful rule by which adjudicators are obligated to admiration of the precedents created by previous judgment. This doctrine also refers to the information surrounded by the hierarchical construction of the English magistrates. A judgment made by the superior court will be connected to an inferior court in the hierarchy structure. In broad expressions, this denotes that when adjudicators attempt cases that will make sure to see if a similar circumstance appears before the court. If the precedent is placed by a court of equivalent or superior rank makes a new decision, and then the adjudicator in the current case should pursue or follow the rule of law founded in the previous case attended in the court. â€Å"It is noted that the doctrine of precedent depends for its operation upon the underlying principle that the courts form a hierarchy with each court standin g in a definite position in relation to every other court. The structure of this hierarchy must now be considered for the purposes if the doctrine of precedent. Decisions of the highest courts are binding on lower courts.† (Doctrine of judicial precedent & its hierarchy of court, 2010). In most cases, it is deemed that a decision made by a higher court is a binding precedent, which a lower court cannot overrule. Also, a court should not upset its own precedents unless there is a valid reason to do so. This needs to be motivated by principles from similar and lower courts. Another aspect that needs to be considered is the extent to which equal or higher courts could set legal precedents or

Changing Nature of Journalism Essay Example | Topics and Well Written Essays - 250 words

Changing Nature of Journalism - Essay Example One of the main themes of modern day journalism is ‘information’. New information continuously emerges through the prevailing news networks and journalists are faced with the challenging task of filtering out the most relevant and authentic information to present the most reliable information to their audience. Information flow has become so rapid that it is almost impossible to ascertain with confidence the true nature of any evidence that emerges. For this reason, journalists have to rely on their experience and knowledge to prevent spread of false information. A recent phenomenon that has shaped journalism is the development and spread of social networks that utilize internet. Since this is a two-way channel of information, journalism and journalists are faced with a novel situation. The older notion of ‘teaching’ the audience has transformed into the concept of ‘discussion’ that takes place between people and the journalists. This direct interaction has become a cause of concern for those journalists who were previously biased in their opinions or interpretations. Hence, the modern day journalism demands a high degree of impartiality on part of the journalists; a trend that should be

Discussion Forum Coursework Example | Topics and Well Written Essays - 250 words

Discussion Forum - Coursework Example The contemporary curriculum provides a greater range of subjects; moreover, students of both sexes are given the same chances. Integrated Co-Teaching – ICT teaching has been introduced and is now considered to be an important part of daily life with a huge influence on future job prospects (PeÃŒ rez, 2013). In the past years, a teacher’s equipment entailed a chalk, a blackboard, and their subject knowledge. The students’ equipment usually consisted of a pencil/pen and paper/workbook (Arai, 2007). A current education system offers a variety of equipment that is largely influenced by technology. Items like whiteboard, projectors, tablets, and computers are commonplace and have expanded learning opportunities for students with different abilities. Many learning and teaching strategies incorporated in education system enhances learning to students with different capabilities (PeÃŒ rez, 2013). Online learning is also a major change in the education system that has evolved with technology. Elite schools and community colleges alike are currently offering online options, and these programs can be particularly attractive to mature students who have families and jobs. The students can access materials and do exams while far away from the learning institution. This has enhanced the efficiency as well as the effectiveness of learning (Conrad, 2005). Modern education system reveals more effectual teaching practices, better responsiveness to student needs, as well as adaptation to a fast-changing society that prepares students to utilize technology together with information as consumers, workers, and citizens is

Automobile Centric Organizations Research Paper

Automobile Centric Organizations - Research Paper Example This paper will look at Daimler AG Corporation and the BMW group; two automobile centric organizations that operate in competition with each other, in complete detail with insight into the background of the company and its sectors and recent activities. Then, a full scale financial analysis by means of financial ratios will be conducted in order to analyze the most recent operating performance of both groups in contrast with each other. 'Daimler AG (formerly Daimler-Benz AG, DaimlerChrysler AG) is a German car Corporation (not to be confused with the British Daimler Motor Company) and the world's thirteenth largest car manufacturer as well as the largest truck manufacturer in the world. In addition to automobiles, Daimler manufactures trucks and provides financial services through its Daimler Financial Services arm.The company also owns major stakes in aerospace group EADS, high-technology and parent company of the Vodafone McLaren Mercedes racing team McLaren Group, and Japanese tru ck maker Mitsubishi Fuso Truck and Bus Corporation. Daimler produces cars and trucks under the brands of Mercedes-Benz, Maybach, Smart, Freightliner and many others.' (Daimler AG, 2009)'Bayerische Motoren Werke AG (info) (BMW), (English: Bavarian Motor Works) is a German automobile, motorcycle and engine manufacturing company. Founded in 1916, it is known for its performance and luxury vehicles. It owns and produces the MINI brand, and is the parent company of Rolls-Royce Motor Cars.' (BMW Group, 2009) In order to understand the complete picture that are depicted by the numerical financial ratios, it is critical to understand the key economic and business indicators that are essential for the operation of any organization in the business world: including the two under observation here. Key economic and business drivers Increasing demand trends International and local demand for cars is a main driver of the company's business and financial performance. Both organizations' diverse set of products and offerings is designed to provide more consistent results in both strong and weak economic environments. The company accomplishes this by not only having a mix of offerings with long-term cash and income streams, as well as cyclical transaction-based sales, but also by continually developing competitive products. In addition, both organizations continues to transform itself to take advantage of shifting demand trends, focusing on client- and industry-specific opportunities, and business performance. (Lev et al, 1979) Internal Business Transformation and International Integration Initiatives As indicated by their latest financial reports, control of costs and efficiency of management are the prime considerations for both these organizations at the current point in time and are committed towards the seamless transformation to an internationally integrated enterprise. The companies continue to drive greater productivity, flexibility and cost savings by transforming and globally integrating their own business processes and functions. This integration has improved their capacity to innovate by providing greater clarity of key priorities around shared goals and objectives and led to a sharper focus for the company on learning, development and knowledge sharing. (Lev et al, 1979) Investing in Growth Opportunities Both companies continue to significantly invest in growth opportunities as a way to drive revenue growth and market share gains. Daimler AG has announced that new capacities are to be created in Kecskemt, Hungary for the future expansion of the model range of premium compact cars. The first cars are to be assembled there in 2012 at this said facility. In addition, Daimler also became a key shareholder in Tognum in April, 2008. Daimler AG takes a 22.3% equity interest in Tognum AG. This acquisition is intended to secure long-term supply

Giving examples Term Paper Example | Topics and Well Written Essays - 1000 words

Giving examples - Term Paper Example and Design Method (SSADM), selecting the Data Flow Diagram (DFD) for behavior description and the Structure Chart (SC) for structure description, is classed as a non-architectural approach. On the other hand, the architectural approach, rather than selecting numerous heterogeneous and unrelated models, will employ just one single coalescence model. For instance, system architecture, employing the Architecture description Language (ADL) for both behavior and structure descriptions, is classed as an architectural approach. The state of a system, often determined by which programs are running and basic hardware and software features. For instance, when a program is said to be running in a UNIX environment, it means the program is running on a system with UNIX. As a result, one key element of an environment is the operating system. However, operating systems constitute a number of unique parameters. For instance, many operating systems enable users to select their command prompt or a default command path. When grouped together, all these parameters form the environment. In this sense, another term for environment is platform. In DOS systems, environment is a section in memory that the operating system and other applications use to store different types of miscellaneous data. For instance, word processor can use the environment section to store the location of backup information. The environment can be viewed or modified using the SET command. This is a graphic model of a project’s schedule, depicting the sequence of tasks, the critical path of tasks that must be finished on time for the project to meet its completion date, and which ones can be performed simultaneously. PERT charts can be designed with different features, such as earliest and latest commencement dates for each task, earliest and latest finish dates for each task, and time wasted between tasks. PERT charts can document whole projects or an important stage of a project. They allow project teams to

Do-Not-Resuscitate in the Operating Room Essay Example | Topics and Well Written Essays - 1000 words

Do-Not-Resuscitate in the Operating Room - Essay Example Due to the patient’s sickness, confusion or dilemma, the person may not be in a position to make the decision as per their stand. However, the situation forces them to make the decision. In a case whereby an individual is totally unable to make a decision by themselves, there is involvement of a Surrogate decision maker ( Vetsch, 2002). In the absence of a written document, people close to the patient and familiar with his wishes may be used. The law recognizes a hierarchy of family relationships in determining which family member should be the official "spokesperson," though generally all close family members and significant others should be involved in the discussion and reach some consensus. The hierarchy includes a legal guardian, individuals given power of attorney for health decision making, spouse, handout children, guardians or adult siblings in agreement. The facts about the CNR order is that, it is necessarily important to be filled at this stage. It will show the will of the patient you take risk of the situation, and in case the whole operation process leaves the patient dead, there is no blame as to the cause of their death. The DNR also addresses family issues related to the patient, such as inheritance and next of kin. However, the whole process is approached with mixed emotions. The DNR in an operation room makes the whole operation scaring. Thoughts emerge concerning the limited chances of survival in the operation process. These decisions are mandatory and most of the patients fill these information, as a matter of fact just because that is required of them, but not as per their will. There is a gap in the information provided with the actual and normal situation. This is because the patient’s state of sickness may not allow them to make sound decisions. In the case of a surrogate decision maker, the involved may rarely make

Everyone can learn from their mistakes Essay Example for Free

Everyone can learn from their mistakes Essay The circumstances when the two characters first meet are quite different. When we first meet Pip he is an innocent young boy. He is crying when he meets the convict. He is said to be a small bundle of shivers. This makes Pip appear small, weak, scared and lonely. But Abel Magwith is a dark and lonely person who is a dare devil and an escaped convict he is said to be a fearful man with a great iron on his leg. The circumstances are different in chapter 39 than in chapter one. Pip is now a man and Abel Magwith is a lot different, when the two characters first meet, Abel is a fearful man and Pip is angel like, but now Abel is nicer, he is still a convict on the penalty of death, but is nicer towards Pip. The setting in the first chapter is eerie and builds suspense. The writer says the dark flat wilderness, the fact that it is dark shows that the air is consumed by fear and unawareness. Also the word wilderness shows that the area was unsightly and not unmanaged plus it shows that the area would be scary and unknown to both Pip and to the reader. But in chapter 39 the setting is quiet and a lot brighter. The surroundings are lighter and the characters are happier. They also show a grave contrast of Pip as a boy to when he is a man. The settings in the two chapters give the reader different views on the characters. The settings in chapter 1 give Pip an effect of an innocent little boy who cries a lot, and it makes Abel Magwith appear an old, dark man that bullies and threatens little kids. And in chapter 39, Pip appears stronger, no longer scared of the convict. Abel appears older, he seems scared, in one part he breaks out in tears, that shows that he is no longer evil and is now more emotional which helps Pip be less scared of him. Dickens uses language to really emphasize the presentation of the characters. Ill cut your throat, that line from the convict in Chapter 1 creates the impression that he is an evil and threatening man. But in chapter 39 he breaks out in tears and says to Pip that hes been sending all his money to him, to make a gentleman out of him. That creates an impression that he has changed, become more emotional and is no longer evil. In Pips line Dont cut my throat, sir, pray dont do it, sir, it shows that he is a weak little boy who prays for his life not to be taken from him. But now he is a man, a lot has changed for him; he is stronger and no longer scared of Abel Magwith. The relationship between the two characters changed in the two chapters. In the first chapter when Pip and Abel first meet, Pip is afraid of him because he is a very threatening man. But, in chapter 39 Abel appears less threatening; he is still an escaped convict but has appeared to have changed his ways. Overall, I think the story is about a lot more than just a young boy and a convict. I believe Dickens is trying to give a message to the reader. I think that the message he is trying to give is that everyone can learn from their mistakes and everyone has a good and bad side. The man had done wrong he was a convict but he has changed his ways and helps to aid the little boy, by sending him money, proving he has a good and caring side.

Elements Of The Service Marketing Mix Marketing Essay

Elements Of The Service Marketing Mix Marketing Essay Marketing mix is the key concept in the marketing task. It is the strategy used to perform marketing functions. Marketing mix according to De Aze is the planned package of elements which will support the organization in reaching its target markets and specific objectives. Marketing mix helps to position the library or information service very firmly in the perceptions of their communities served the wider community for the public library, academic community for the academic library or the clients and customers for the business or specialist information service. Marketing mix needs more properly to be termed marketing mixes, to encourage librarians and information managers to perceive the value of different marketing mixes for specific market segments or groups of users. These are inter-related, interdependent, and also a combination of many factors. C:UsersAjayDownloads69e6aa0beac8f353cdcc2768df8d9bdb_LARGE.png Product: As seen in the goods-service continuum, your product can have both tangible and intangible aspects, and is the thing you offer to satisfy your customers wants and needs. Within this element, you need to consider such things as your product range; its quality and design; its features and the benefits it offers; sizing and packaging; and any add-on guarantees and customer service offerings. Price: Sound pricing decisions are crucial to a successful business and should be considered at both long-term strategic and short-term tactical levels. Within this element of the mix you should consider list price and discount price; terms and conditions of payment; and the price sensitivity of your market. Worth remembering is the connection of price to your position in the marketing specifically that only one operator in any market can be the cheapest. Jostling between competitors for this position is rarely wise. Promotion: This is the element of the marketing mix that most people mean when they talk about marketing. But jumping straight into decisions about what promotional tools to use without considering their relationship to the rest of the mix can be a sure-fire way to waste money. There are many different promotional techniques, each with their own strengths but essentially they can be broken down into four broad categories: Advertising; Public Relations; Sales Promotions; and Direct Selling. These techniques are used to communicate the specific benefits of your product to your customers. Place: Marketers love models that explain the way they work; they love it even more when elements of each model begin with the same letter hence the use of the word Place to describe distribution channels. Your choice of such channels is important, as is the variety of channels you use. For example, a common issue for businesses beginning to trade on-line is how that will affect their off-line business, for example selling directly through the web could alienate retail outlets that have been the mainstay of your business in the past. People: The impact that your people can have on your marketing cannot be underestimated. At its most obvious, this element covers your front line sales and customer service staff who will have a direct impact on how your product is perceived. You need to consider the knowledge and skills of your staff; their motivation and investment in supporting your brand. Any element of the marketing mix will also have its impact on other elements of your business, but the people element is one where the importance of regarding marketing as an integral part of the way you do business is crystal clear. Process: The process part of the mix is about being easy to do business with. If youve ever become frustrated at call centers that cant answer your questions, or annoyed when you cant buy something in a shop because the computerized till doesnt recognize that it exists, even when you can see it on the shelves, youll know how important this element can be. The more high contact your product, and the more intangible, the more important it is to get your processes right. Remember to look at this from your customers point of view. The process problems that are most annoying to a customer are those that are designed for the providers convenience, not the customer. Physical Evidence: When you sell tangible goods, you can offer your customer the chance to try before they buy, or at least see, touch or smell. With services, unless you offer a free trial, your customer will often be buying on trust. And to help them do so you need to provide as much evidence of the quality you will be providing as possible. So physical evidence refers to all the tangible, visible touch points that your customer will encounter before they buy, from your reception area and signage, to your staffs clothing and they images you include in you corporate brochure. 7ps service marketing mix in mc Donalds After segmenting the market, finding the target segment and positioning itself, each company needs to come up with an offer. The 7 Ps used by McDonalds are: Product   Product is the physical product or service offered to the consumer. Product includes certain aspects such as packaging, guarantee, looks etc. This includes both the tangible and the non tangible aspects of the product and service. McDonalds has intentionally kept its product depth and product width limited. McDonalds studied the behaviour of the Indian customer and provided a totally different menu as compared to its International offering. It dropped ham, beef and mutton burgers from the menu. India is the only country where McDonalds serve vegetarian menu. Even the sauce and cheese used in India are 100% vegetarian. McDonalds continuously innovates its products according to the changing preferences and tastes of its customers. The recente xample is the introduction of the Chicken Maharaja Mac. McDonalds bring with it a globally reputed brand, world class food quality and excellent customer specific product features.   McDonalds Indian Menu: Vegetarian McVeggie McAlooTikki Paneer Salsa Wrap McCurry Pan Pizza McPuff   Non vegetarian Chicken Maharaja Mac McChicken Burger Shahi Chicken McCurry Wrap Chicken Mexican Fillet-O-Fish Chicken McNuggets   Price   Pricing includes the list price, the discount functions available, the financing options available etc. It should also take into the consideration the probable reaction from the competitor to the pricing strategy. This is the most important part of the marketing mix as this is the only part which generates revenue. All the other three are expenses incurred. The price must take into consideration the appropriate demand-supply equation. McDonalds came up with a very catchy punch line Aap ke zamane mein ,baap ke zamane ke daam. This was to attract the middle and lower class consumers and the effect can clearly be seen in the consumer base McDonalds has now. McDonalds has certain value pricing and bundling strategies such as happy meal, combo meal, family meal and happy price menu to increase overall sales volumes. Place   The place mainly consists of the distribution channels. It is important so that the product is available to the customer at the right place, at the right time and in the right quantity. Nearly 50% of U.S.A is within a 3 minute drive from a McDonalds outlet. There is a certain degree of fun and happiness that a customer feels each time he dines at McDonalds. There are certain value propositions that McDonalds offer to its customers based on their needs. McDonalds offers hygienic environment, good ambience and great service. Now McDonalds have also started giving internet facility at their centers and they have been playing music through radio instead of the normal music. There are certain dedicated areas for children where they can play while their parents can have some quality time together. Promotion The various promotion channels being used by McDonalds to effectively communicate the product information are given above. A clear understanding of the customer value helps decide whether the cost of promotion is worth spending. There are three main objectives of advertising for McDonalds are to make people aware of an item, feel positive about it and remember it. The right message has to be communicated to the right audience through the right media. McDonalds does its promotion through television, hoardings and bus shelters. They use print ads and the television programmers are also an important marketing medium for promotion. Some of the most famous marketing campaigns of McDonalds are:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚   You deserve a break today, so get up and get away- To McDonalds   Ã‚  Ã‚  Ã‚  Ã‚   Aap ke zamane mein ,baap ke zamane ke daam.   Ã‚  Ã‚  Ã‚  Ã‚   Food, Folks, and Fun Im loving it. People   McDonalds understands the value of both its employees and its customers. It understands the fact that a happy employee can serve well and result in a happy customer. McDonald continuously does Internal Marketing. This is important as it must precede external marketing. This includes hiring, training and motivating able employees. This way they serve customers well and the final result is a happy customer. The level of importance has changed to be in the following order (the more important people are at the top): 1. Customers 2. Front line employees 3. Middle level managers 4. Front line managers Processes   McDonalds worldwide is well known for the high degree of respect for the local customs and culture. McDonalds has developed a menu especially for India with vegetarian selections to suit Indian tastes and preferences. Keeping in line with this, McDonalds does not offer any beef or pork items in India. In the last decade it has introduced some vegetarian and non-vegetarian products with local flavors that have appealed to the Indian palate. There have been continuous efforts to enhance variety in the menu by developing more such products. It is completely transparent and visible to the customers, allowing them to judge hygiene standards where the process takes place. The customers are even invited to check the ingredients used in the food. McDonalds has also re-engineered its operations repeatedly in its 11 years in India to address the special requirements of a vegetarian menu. Vegetable products are 100% vegetarian, i.e. They are prepared separately, using dedicated equipment and utensils. Only pure vegetarian oil is used as a cooking medium. Cheese and sauces are completely vegetarian and egg less. Separation of vegetarian and non-vegetarian food products is maintained throughout the various stages of procurement, cooking and serving. Food manufacturing transparent to customers across the counter. Training to the licensees about how to operate the franchise. Invented the most efficient cooking equipment with use of latest technology. New methods of food packaging and distribution are followed Physical evidence   The physical appearance affects not only the impression outsiders have of a business but also the way that business functions. McDonalds focuses on clean and hygienic interiors of its out lets at the same time they are attractive. It maintains a proper decorum at its joints. Staff members dress in McDonalds Dress code with Green shirts, Blue trousers, Black caps and Customized Ronald McDonalds tie. Building maintenance and visible cues are provided by the golden arches, the trademarks and the logos in the premises. The delivery scooters also add to the physicality of the company. 7ps service marketing mix in Pizza Hut After segmenting the market, finding the target segment and positioning itself, each company needs to come up with an offer. The 7 Ps used by Pizza Hut are: PRODUCT Worldwide and in India, Pizza Hut has come to become synonymous with the best pizzas under one roof. This is because at Pizza Hut the belief is that every pizza has its own magic, thus making it a destination product which everyone seeks. It is this belief that has ignited the passion to create, innovate and serve the finest product the industry has to offer, while setting standards for others to strive to replicate. Pizza Hut is committed to providing uncompromising product quality, offering customers the highest value for money and giving service that is warm, friendly and personal. A critical factor in Pizza Huts success has been its unique dining experience. Crewmembers at Pizza Hut strive each day to provide customer mania the kind of service that ensures that every visit of the customer is a memorable one. Over the years Pizza Hut has also developed and successfully introduced a range of products especially suited to the Indian palate. These products like Chicken Tikka, Spicy Korma, Spicy Paneer and the Masala and Tandoori pizzas have been a tremendous success. What has also given Pizza Hut a competitive edge is that in addition to an extensive range of internationally renowned pizzas like The Italian, the proprietary Pan Pizza and Stuffed Crust, in India the menu offers the option of a complete meal. It includes appetizers, a Salad Bar where the customers can make their own fresh salads, a range of soups, pastas and desserts PRICE In the past, Pizza Hut has successfully used the high/low pricing strategy when setting the retail price of its products. The high/low retail pricing strategy allows Pizza Hut to charge a price that is above the competition, but also promote frequent sales to lower the price below them. Both Pizza Hut and the beverage Mountain Dew are Pepsi subsidiaries, bundle pricing will be used.. Pizza Hut will be able to sell two products together at a single price to suggest a good value. Different groups of customers are willing to pay different prices for the same product. Pizza Hut can sell The Extreme to the customers who will pay the higher price to be the first to buy and also to the bargain hunters Finally, this strategy will emphasize product and service quality. Pizza Hut sets a high initial price for its products to send a signal to customers that its products are quality and the service is excellent. PROMOTION The objectives of promotion are to introduce a new product, stimulate demand, change the short-term behavior of the customers, and encourage repeat or greater usage by current customers. Pizza hut uses many promotional strategies. The main promotion is a coupon to purchase. This promotion is also distributed mainly by mail (VIP members), but also by fliers on college campuses around the country in order to reach the target market. They are using billboards on main stream places to get there customer. They are also distributing door to door brochures to capture more and more customers. Pizza huts also using marketing techniques. These are the strategies Pizza hut is using for its marketing. Pizza huts trys to attract the younger generation as their main market segment. Apart from this Pizza Hut is using intense marketing strategies they are also giving ads in magazines. Advertising camping will creates awareness of the products in our target markets. PEOPLE Here the job design is not the most difficult task to do. Also there is no specific requirement for recruiting process. After talking one of the employees in Pizza Hut, we came to know the criteria of selection. The girl was from west India, she was only 10th passed out. After this we it was confirmed that there is no proper requirement of the educational background. The only factor they were considering on the communication skills, how they communicate with the customers. Since the communication is the most important factor between the customer and employee because the whole process is depended on giving the orders for food. For this the Management conducted the training process for the new employees. The Training is given for total 5 days. Out of 5 days, they have 3 days for kitchen training and other 2 days in the main dining, that is, how to take orders and basically how to communicate with customers and make them happy by their services. PROCESS The design of the process of the pizza hut is very efficient .pizza hut do not follow any kind of hierarchy , all the employee is at the same level ,pizza hut has a very prescribe and well known process by adopting various technology software which help them to upgrade their supply management and also manage their crowd of customer efficiently. PHYSICAL EVIDENCE The ambience of the pizza hut is good enough to catch up the people .they provide a very good dining experience with high quality of atmosphere in terms of their physical evidence. And pizza hut always try to upgrade with changing environment and modernization is key of success of the pizza hut.

Nothing Excites Me More than Teaching! :: College Admissions Essays

Nothing excites me more than teaching. For years, I wanted to be a pediatrician so I could work with children. Throughout my high school years, however, I have discovered that making people feel better is a job not only for doctors. My experiences in high school have helped me prepare for a career in teaching. Since sophomore year, I have worked at an elementary school at the extended day program. Almost every day after school I play outside with the children, set up crafts, and help them with their homework. While some of their assignments may seem trivial to me, I realize that it can be a struggle for them. Helping the children with any kind of homework makes me smile, knowing that I can increase their esteem and confidence. I help them discover different techniques for certain math problems or easy ways to search for information in a story. I love bringing myself back to the mind of the third grader to help them understand their work. Teaching to a mind of my own age, on the other hand, is not always easier. For a few years, I have been a math tutor during school. For 20 minutes a day, before or after lunch, a few other tutors and I help any students who need extra help. Usually we emphasize techniques for a lesson, explain certain points for a homework assignment, or review formulas for a unit test. As an individual tutor, sometimes my one explanation doesn't register with our peers. We often group together to help the students discover many different ways for solving a problem so they can find one technique that they can easily understand. The students often feel comfortable working with one of their peers, learning from someone who is at the same level as they are. After every tutoring session, both the students and I are proud of a job well done. My teaching experience has extended out of the classroom during the summer. This summer will be my fourth year working at NHOM Camp Gottalikachallenge. At these camps, however, my position as a teacher is modified to a "coach." Camp Gottalikachallenge is a week-long day camp for children entering grades 4 through 8. Throughout the week, the children split into groups of 8 to 10 and work on a long-term challenge, creating props and a play for their presentation at the end of the week.

Importance of the Meteor in Nathaniel Hawthornes The Scarlet Letter :: Scarlet Letter essays

The Importance of the Meteor in The Scarlet Letter      Ã‚   Nathaniel Hawthorne's novel, The Scarlet Letter, is considered by many to be a masterpiece. It was a culmination of everything Hawthorne experienced in his life. He grew up in a household that held fast to Puritan ideals. This affected him in ways he himself may not have even realized.   â€Å"Nathaniel Hawthorne placed many undercurrents of meaning in this novel†(Tucker 16). At the climax of the story, a meteor flashes through the night sky. The appearance of this meteor at this particular moment in time contributes to the plot in many ways.    First, Reverend Dimsdale thinks the meteor is a message from God specifically for him. "Nothing was more common in those days than to interpret all meteoric appearances, and other natural phenomena that occurred with less regularity than the rise and set of the sun and moon, as so many revelations from a supernatural source"(149). Any person of that day would have assumed that something of that nature applied to some portion of his or her life. "Then, and there, before the judgment seat, thy mother, and thou, and I, must stand together. But the daylight of this world shall not see our meeting"(149)! Just after those words leave Reverend Dimsdale's mouth, the meteor lights up the sky as bright as day. It's as if God is proving Reverend Dimsdale's words to be false. The light of the meteor resembles the letter "A" to Reverend Dimsdale because his conscience is pricking at him. Subconsciencely he wants to punish himself for his sin since the townspeople can't punish him for a sin of whi ch they were unaware. Therefore, his guilty feelings twist a natural part of creation into a punishment of sorts. He believed the meteor resembled the letter "A" to convict him further of his sinfulness. "...a great red letter in the sky-the letter 'A' which we interpret to stand for 'Angel.' For, as our good Governor Winthrop was made an angel this past night, it was doubtless held fit that there should be some notice thereof"(153). The fact that a member of his congregation also believes that the meteor resembles the letter "A" is ironic because of his belief that it stands for "Angel" in honor of the departed governor rather than something with a negative connotation. The mind can make one event appear as something to one person while another person observing the same event will consider it the complete opposite of the first.

A Mothers Dream for her Daughter in Amy Tans Two Kinds Essay

A Mother's Dream for her Daughter in Amy Tan's Two Kinds Amy Tan's short story, "Two Kinds" begins with a brief introduction to one mother's interpretation of the American dream. The Chinese mother who lost her family in her native homeland now hopes to recapture part of her loss through her daughter. Those of us who are parents want what is best for our children. We strive to make our children's futures better. In some cases, when our own dreams have either been destroyed or not realized, we project our dreams and wishes on our children. In "Two Kinds", Amy Tan tells of such a story through the eyes of a young girl who initially mimics her mother's dreams but ultimately rebels against them. Tan's use of a common theme that most parents can relate to expresses the frustrations that parents and children feel when obsession takes the place of nurturing. In the beginning the young girl, Ni Kan is "just as excited" as her mother about the idea of becoming a prodigy (528). She imagines herself in different roles and believes that once she has achieved her status as a prodigy, her mother and father will adore her and she will "become perfect" (528). Ni Kan may feel that she will not be loved completely by her parents if she does not achieve the status her mother has set for her. It is natural for any young child to want to please a parent that has taken special interest in them. Ni Kan feels that her "prodigy side" is saying to her, "If you don't hurry up and get me out of here, I'm disappearing for good" (528). This may indicate that Ni Kan is becoming impatient about becoming a prodigy and she fears that if it does not happen soon she will "always be nothing" in her mother's eyes (528). Tan reinforces this feeling in the story... ...aughter. In the story, Ni Kan stated that, "It was enough that she had offered it to me" and that it had made her "feel proud, as if it were a trophy I had won back" (535). The author also seems to use a piece of music to reflect how Ni Kan has felt about the conflict with her mother. After the death of her mother, Ni Kan looks through the music at the piano. She finds two pieces of music opposite each other in the book. The first piece is "Pleading Child" and the second is "Perfectly contented". These two titles suggest the emotions of Ni Kan as a child and her emotions now as an adult. These emotions are symbolically brought together when Ni Kan realizes "they were two halves of the same song" (535). Works Cited: Tan, Amy. "Two Kinds". Literature, Reading Reacting,Writing. 5th ed. Ed. Laurie G. Kirszner and Stephen R. Mandell. Boston: Heinle, 2004. 527-535.

John Locke Paper

Throughout the 17th century, John Locke presented society with his teachings and theories that clarified the order of natural law and fulfilled humanity’s divine purpose for living. It all began in 1647, as a young boy when he attended the prestigious Westminster School in London under the sponsorship of Alexander Popham. During his years at the Westminster School, he found the work of modern philosophers more interesting than the material being taught at the university.Much of Locke's influence and later work was characterized by opposition to authoritarianism, which focused on both the level of the individual person and on the level of institutions such as government and church. Locke wanted each of us to use reason to search after truth rather than simply accept the opinion of authorities or be subject to superstition. He wanted us to proportion go along with the proposition to the evidence for them. Locke came to the conclusion that there must be a balance and mutual under standing between individuality and social institutions where society will not feel suppressed under man made law and restrictions.John Locke believed that all knowledge comes from experience. Experience is composed of two parts: external and internal. External experiences are ideas of supposed external objects. These objects enter our minds through sensation. Examples of sensations would be hot, cold, red, yellow, hard, soft, sweet and bitter. Internal experiences are reflections that make us understand the operation on the objects of sensation. Examples of reflections are thinking, willing, believing, doubting, affirming, denying, and comparing.Once again Locke goes back to his foundation of principles by reaffirming that in order to achieve success and sensation there must be a working relationship between individual goals and the law of society. Sensation and reflection are called the two fountains of knowledge. All of our ideas we can naturally have or have so already come from these two experiences. Sensible qualities convey into the mind, and they produce most of the perceptions and most of the great sources of ideas we have.Sensation and reflection differ from each other because sensation is what happens outside the body, and reflection has to do what happens inside the body with our mind. Also reflection has to do with the ideas it affords being such only as the mind gets by reflecting on its own operations within itself, the mind takes over its own operations and the manner of them. Besides having sensible qualities one also contains primary and secondary qualities. Locke explains that these qualities are two kinds of properties that an object could have.Primary qualities contain solidity, figure, extension, motion and number. They are properties that are objective and independent on senses. On the other hand, secondary qualities consist of color, smell, taste, sound and touch. They are properties that are subjectively perceived. In Locke’s, An Essay Concerning Human Understanding, he states, â€Å"sensible qualities; which, whatever reality we by mistake attribute to them, are in truth nothing in the objects themselves, but powers to produce various sensations in us†¦Ã¢â‚¬  (John Locke, 77).In other words, secondary qualities are dependent on the primary qualities. According to Locke, ideas are anything that is â€Å"the immediate object of perception, thought, or understanding† (William Lawhead, 91). Locke states that sensation and reflection are classified as simple and complex ideas. Simple ideas are red, yellow, hard, soft, etc and for example, you touch an ice cube, your mind is telling you its cold and it’s hard, you learn that from experience. Locke believed that the mind cannot know an inexperienced idea or create a new simple idea.Although the mind cannot create simple ideas, it can process them into complex ideas. Complex ideas are made up of several simple ideas, such as beauty, gratitude, a man, an army, the universe. Complex ideas are also broken down into three parts: ideas of substance which is a constant collection of simple ideas, ideas of mode which is a combination of several ideas, which form a mode, like a triangle, last but not least ideas of relationship, which is a comparison of one idea to another.From experience it goes to sensation and reflection, and those are based on simple ideas and that’s all contained in the passive mind, after simple ideas it goes to complex ideas and that’s located in the active mind. Overall in Locke’s theory he uses epistemological dualism, which is the mind that consists of knowing and its ideas. He also states the object in the external world is known by ideas, and our ideas represent those objects. After researching about Locke’s theory of knowledge I would have to agree with what he has stated.Locke states that you go through an internal and external experience and I feel that today’s y outh do go through the motions of the internal and external experiences. As a result the youth are able to gain the knowledge from those experiences by allowing the mind to willingly accept these new ideas. For example, when I was younger I put my hand near a hot stove and from the heat irritating and pressuring my hand my mind told me it was a negative stimuli and it was essential to remove my hand from the stove and to keep that memory as a basic instinct.Society goes through experiences throughout life of internal and external and eventually gains knowledge through these experiences. John Locke also stated that the mind does all the knowing and its ideas are known. I agree with what he is saying because your mind is always working, it’s always active, we receive ideas internally through our mind and we receive ideas from the outside that goes into our mind. The balance is necessary between internal and external factors to keep society and individuals stable and yet progres sive to adapt to new changes that rise up.

Automating computer usual processes Essay

Nowadays, almost all kinds of establishments are relying on computers for automating their usual processes. Most of the manual systems in offices are replaced by the automated systems which use computer technology. Moreover, computers have also diminished the total manual works and the effectiveness of employees has also increased because of the dependence of establishments on computer technology. It helps also to perform the routine business tasks much quicker compared to the manual way of doing things. Computer nowadays is no longer considered a luxury but rather a necessity with the emergence of information technology 1 â€Å"We are in the so-called information age, and every transaction at every phase of the establishments depends on modern computing.† As observed, there are already many manual systems that are being replaced by the computerized ones. Some of these are the payroll, sales and monitoring, point of sale, enrollment, grading, library, and other related systems .. Integration with the people in the society is in demand for progress. The relation field of Information Technology concerns the use of computer-based information system to convert, process, protect, share, store, transmits and retrieve information. Technologies have brought us more advances on personal computer, to build new industries and change the lifestyle of each individual. These advances became more powerful and more productive for simultaneous growth in society and industries. Using Internet is one of the medium of today’s communication, people easily connect in the current events in their community and even outside their places and acquire necessary information in just a short period of time. 2As the saying goes, â€Å"Nothing is permanent than change† so as with Information Technology. This field will continue to prosper and continue to help change lives by improving it. Although most people, especially in the Philippines still prefer the old ways or manual transactions, the future Filipino generations will eventually embrace ch ange and not only that, but also be the one to provide change through the future students and graduates that will courageously take this field. Every bit of information is now considered as a powerful tool hence it should be used and managed with the utmost caution. This mere reason prompts many establishments to produce their own system  that will protect information. The Bicol Consortium for Health Research and Development (BCHRD) was established to address the existing health condition in the Bicol region. It is a coordinating system involving various institutions in the region with interest in health research. The BCHRD was created upon the partnership with Philippine National Health Research System (PNHRS), Regional Development Council (RDC) with the member institutions of : Department of Health (DOH) ,Bicol Regional and Training And Teaching Hospital(BRTTH), Commision on Higher Education (CHED) , Bicol University (BU), Catanduanes State University (CSU), University of Saint Anthony, Ago Medical and Educational Center (AMEC), Atedeo de Naga, University of Nueva Caseres, Camarines Sur Polytechnic Colleges, Aquinas Univ ersity of Legazpi (AUl), Department of Science and Technology (DOST), Bicol Medical Center, Partido State University (PSU) . Universidad de Santa Isabel. The existing health condition in the region necessities the establishment of a strong health research and development (R&D) coordinating system involving various institution in the region with interest in health research. Putting them together to work on consortium arrangement will promote complementation, thereby increase the synergy despite limited resources for R&D undertakings. The Bicol Consortium for Health Research and Development (BCHRD) was therefore established to address the afore mentioned concerns. The primarily goal and objective of BCHRD is to institute/strengthen the system collaboration in Bicol to develop and enhance the capacity of research institution within the region which have interest and engage in health related researches, as a strategy to improve the health condition of Bicolanos Specifically the consortium aims to : (a) Undertake and/or spearhead health related Research and Development (R&D) activities; (b) Establish a collaborative system for effective sh aring and utilization of physical, financial and manpower resources among member-institution as well encourage the active involvement of non-members that will fave the way for expanding the membership of consortium; (c) Promote an effective collaboration and harmonious working relationship between among member-institutions in the conduct of researches in health, nutrition related fields; (d) Encourage, generate and provide funds for health –related researches in accordance with the health and nutrition priority  areas/sectors indicated in the plans of the Regional Development Council (RDC) and the Philippine National Health Research System (PNHRS); (e) Develop the capability in manpower, facilities and other infrastructure for health and nutrition and other related researches; (f) Effectively promote the proper utilization of health research findings; (g) Serve as clearing house for all health related researches; (h) Establish linkages/network within and outside the region ; and (i) Institute a mechanism and implement strategies for a sustained visibility of the consortium and ensure a long-term viability of the consortium. Monitoring system is not just used in the field of industry; it has also a very significant role in improving the quality of education in the country (Philippines). Once this technological approach is implemented a full assurance that the aimed quality of educational system will be able to reach its peak of being more organized and well improved system In terms of paper works, these two types of management system can easily manage the projects through having an Proposal monitoring system. Archiving system refers to the process of moving data through an automated storage device that helps the people to access the data easily. Before, an archival record was identified with manuscripts or with written records. Years passed by, archival record refers to recorded information, specifically in paper-based transforming it to automated form method. Implementing an archiving system of records can do task of organizing, monitoring and easy generation of reports. On the other hand, all the Research proposal that are pending, denied or approve must be monitored in order to ease the different operations and functions of organizations. In this study, monitoring system for the research proposal of the institution is the most needed to work to. This system updates the current status of the research project. In addition, monitoring system has a significant role in improving the quality of the implemented projects to be able to reach its goal. Because of its function, they are having problems in a certain field. They seem to have problems in the management of projects from time to time. In addition, the increasing burden of creating and maintaining the archive of projects. Their file storage is full of projects making it a burden when finding a needed project. This study aimed to create a system for the Bicol Consortium for  Health Research and Development. It covered the storing and updating of projects that are processed in the department and al so uploading projects in the system that can be retrieved easily. Statement of objective General Objectives This study aims to develop a research proposal and monitoring management system for the Bicol Consortium for Health Research and Development. Specific Objectives 1.) To create a system that will facilitate research proposal and monitor status for approval. 2.) To develop a monitoring system for all ongoing researches. 3.) To record all pending, approved and rejected proposals, and ongoing and completed research of the health proponent/researcher. 4.) To create a secure system for monitoring of research proposals and projects. 5.) To generate reports on the status of research projects and proposals. Scope of the System Check the requirements for filing a proposal Keep track of the status of the proposal Keep track of the research’s accomplishments and budgets Monitor progress of ongoing research Scope and Delimitation This study is about Bicol Consortium for Health Research and Development. This will cover the checking of requirements the tracking and monitoring of the proposal. It has the overall planning, coordination, and control of a project from beginning to completion. The system records the detailed planning, proposed, on-going and finished projects in the department. Old  files were also scanned and be saved as pdf. The secretary, regional administrator, institution head and all the member of the health research were given privileged to view the system. The employees may ask the administrator of each section if they need files that were in the system. The head administrator provides admin accounts for each section head. The proposal monitoring management system has different sections for the storage of projects (proposed, on-going and finished projects) and it provided easy access to the projects’ status and tracks the finished projects that are archived. Old and new files are archived in this system. The date could only be searched, retrieved and printed. The archive could be searched by date, name etc. As for the proposal monitoring management system, it provided an automated monitoring and checking the status of ongoing research development. It has additional features, like the user is notified for the reminders of the agency; and the system is secured by providing administrator restrictions. On the other hand, the proposed system would not include other health researcher that are not member of the institutions that are part of BCHRD. The study only focused on the automation of storage of all projects that would be made and were done, monitoring its status among various sections of PDMO and provide an automated maintenance plan in monitoring, checking and repairing of items. Significance of the Study The result of the study will benefit the following: Bicol University. College of Science One of the four-fold functions of a university or any academic institution is research. This study will be another contribution to the research achievements of the university. BCHRD (Bicol Consortium for Health Research and Development).This lessened the manual labor of the agency through the use of the system which operates the research projects and monitoring plans for BCHRD. Employee. The system helped the employee to do their job efficiently, properly and effectively. Students This study will serve as an educational  and reference material for their future studies and undertakings. This may also give an idea on making their own versions of the existing software, thus presenting their own modifications. Researchers. This study which is connected to the Research Proposal Monitoring and Management System will improved the researchers’ knowledge in programming skills and their sense of responsibility. Future Researchers. Students who will undertake future research projects can use this study as reference material. This will provide the future researches sufficient information with regards to system development. Definition of Terms For better understanding of the study, the following terms were defined operationally or concepltually: Research Proposal an study that request time and fund from instition Monitoring Management System the process of checking the updates and status of ongoing health research Proponent in this study the proponent is the person who is requsting or conducting health researh Storage. , this term refers to the method of storing finished and proposed projects for future use. Secure System in this study this term refers to a system that cannot be easily tamper the information that is stored. EDIT OR E-REVISE NIO Notes 1 The Grolier Encyclopedia of Knowledge, USA: Grolier Incorporated, 1995 (accessed on May 19, 2014 9:05am) 2http://my.safaribooksonline.com/book/information-technology-and-software-development/9788131760291/information-technology-basics/ch008006 (Accessed on: May 20, 2014 2:18PM) â€Å"What is Information Technology?†.